Marketing Aptitude and Computer Knowledge MCQs (Solved)

A series of instructions that tells a computer what to do and how to do it is called a–
(a) Program
(b) Command
(c) User response
(d) Processor
(e) None of these
Answer: (a)

Market Expansion means–
(a) Hiring more staff
(b) Firing more staff
(c) Buying more products
(d) Buying more companies
(e) Growth in sales through existing and new products
Answer: (e)

Effective marketing helps in–
(a) Developing new products
(b) Creating a competitive environment
(c) Building demand for products
(d) All of these
(e) None of these
Answer: (d)

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Which part of the computer displays the work done?
(a) RAM
(b) Printer
(c) Monitor
(d) ROM
(e) None of these
Answer: (c)

‘Customization’ means–
(a) Tailor-made products for each customer
(b) Customers selling goods
(c) Tailor-made products for each staff
(d) A selling process
(e) None of these
Answer: (a)

A ‘Call’ in marketing language means–
(a) Calling on a salesperson
(b) Calling on a customer
(c) Making a phone-call
(d) Telemarketing
(e) None of these
Answer: (b)

Computers manipulate data in many ways, and this manipulation is called–
(a) Upgrading
(b) Processing
(c) Batching
(d) Utilizing
(e) None of these
Answer: (b)

A Marketing Survey is required for–
(a) Deciding marketing strategies
(b) Deciding Product strategies
(c) Deciding pricing strategies
(d) All of these
(e) None of these
Answer: (d)

Market Plan is a–
(a) Selling process
(b) Year-end budget
(c) Calendar
(d) Business document for marketing strategies
(e) All of these
Answer: (d)

‘‘ATM’’ stands for–
(a) Anywhere Marketing
(b) Any Time Marketing
(c) Any Time Money
(d) Automated Teller Machine
(e) Automatic Timely Machine
Answer: (d)

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‘‘USP’’ in Marketing means–
(a) Useful Sales Procedures
(b) Useful Selling Propositions
(c) Useful Sales Persons
(d) Used Sales Plans
(e) Unique Selling Propositions
Answer: (e)

‘A Target Group’ means–
(a) A group of salesmen targeting the customers
(b) Likely buyers
(c) Group of products
(d) Group of companies
(e) All of these
Answer: (b)

Which of the following can only have sequential access ?
(a) Disk
(b) Tape
(c) CD – ROM
(d) DVD – ROM
(e) None of these
Answer: (b)

Sending an E-mail is similar to–
(a) Writing a letter
(b) Drawing a picture
(c) Talking on the phone
(d) Sending a package
(e) None of these
Answer: (a)

Items such as names and addresses are considered
(a) Information
(b) Input
(c) Records
(d) Data
(e) None of these
Answer: (d)

One who designs, writes, tests and maintains computer programs is called a
(a) User
(b) Programmer
(c) Designer
(d) Operator
(e) None of these
Answer: (b)

Ctrl shift and Alt are called ________keys.
(a) Modifier
(b) Function
(c) Alphanumeric
(d) Adjustment
(e) None of these
Answer: (e)

Which key is used in combination with another key to perform a specific task?
(a) Function
(b) Space bar
(c) Arrow
(d) Control
(e) None of these
Answer: (d)

Physical components that make up your computer are known as–
(a) Operating Systems
(b) Software
(c) Hardware
(d) Web Browsers
(e) None of these
Answer: (c)

Computers use the ________number system to store data and perform calculations.
(a) Binary
(b) Octal
(c) Decimal
(d) Hexadecimal
(e) None of these
Answer: (a)

The main directory of a disk is called the ________directory.
(a) Root
(b) Sub
(c) Folder
(d) Network
(e) None of these
Answer: (a)

Marketing is a–
(a) One day effort
(b) Team effort
(c) One man effort
(d) All of these
(e) None of these
Answer: (b)

Service Marketing is the same as–
(a) Transaction Marketing
(b) Relationship Marketing
(c) Internal Marketing
(d) Outdoor Marketing
(e) All of these
Answer: (e)

Marketing is influenced by–
(a) Product demand
(b) Public taste
(c) Buyer behavior
(d) Brand image
(e) All of these
Answer: (e)

HNI means–
(a) High income Individual
(b) Honest Marketing Staff
(c) High Net worth Individual
(d) Honest Neutral Individual
(e) None of these
Answer: (c)

Marketing Aptitude and Computer Knowledge MCQs (Solved)