Zealous (adjective) متعصب، سرگرم

having or showing zeal.
Example: “the council was extremely zealous in the application of the regulations”
Gimmick (noun) پوشیدہ نقص، ترکیب، انوکھا داﺅ

a trick or device intended to attract attention, publicity, or trade.
Example: “it is not so much a programme to improve services as a gimmick to gain votes”