Gimmick (noun)
ترکیب، شہرت حاصل کرنے کےلئے حربہ
a trick or device intended to attract attention, publicity, or trade.
Example: “it is not so much a programme to improve services as a gimmick to gain votes”
Ignite (verb)
آگ لگانا، جلانا
catch fire or cause to catch fire.
Example: “furniture can give off lethal fumes when it ignites”