Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share.
In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency. It could be ideas, values, trade, anything.
Social networks operate on many levels. Initially social networking happened at family functions where all relative and friends would conglomerate under one roof. Social networking has always been prevalent; it is just that in these times the face of social networking has changed. Where earlier the process was long drawn, involving a chain movement where in one person led to another through a web of social contacts, today the process is highly specialized. Communication has been instrumental to a large extent to the growth of social networking. With the advent of Internet and the cell phone a lot of social interaction is captured through email and instant messaging. Today there are a lot of online social networking sites where individuals volunteer information about themselves and their social networks. Social networking allows for like- minded people to interact with another.
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An online social networking site is a place where a user can create a profile and build a personal network that connects the user to other users. What used to be just a niche activity has today taken the proportions of a global phenomenon that engages tens of millions of Internet users.
Online social networks are ideal for exchanging ideas, views, and garnering public opinion; although, these are restricted to the users of the social network. Popular social networking sites, like MySpace and Facebook are changing the Internet scene. Another social networking programme is that used by a company called Amway.
The company operates on the system of multi-level marketing. Members make new members and get monetary benefits on the purchases made by down the line members. Members sell the company’s products through social networking. And the members of the company itself constitute a large network, which members use for other businesses as well. The Amway model has been so effective that it has been copied by several other businesses. Social networking sites have recorded phenomenal growth rates. These networks allow individuals to leverage the connections they establish within the social network to achieve a broader objective like job search, a real estate search, a holiday trip plan, etc.
A social network allows independent artists, music labels and video content owners to upload share and sell their content to a community of users with interests in the particular media. Users in turn benefit by being able to sample, hear, download and share songs with friends and other members. Social network groups like Facebook help people get in touch with people they have lost touch with. They also help people to stay in touch despite their geographical distances. Social networking is important as far as an individual’s personal and professional development is concerned. The social network sites have emerged as a powerful and effective means for people to not only link and get linked but to use these services as effectively as possible. The growing popularity of these networking sites only proves the simple truth – Social networking has arrived!
Effects of Social Media on Religious and Social Norms of Pakistani Society
Now a day’s social media is cultivating its massive roots around the globe. People are much concerned about online communities (Google+, Facebook, Twitter, etc). With emergence of massive cellular industry throughout the country it’s become easy to connect globally.
Pakistani public have less entertainment available to them as there is no proper tourist and sports event available.
Increased ratios of online social movement alarmed traditional social circles, and parents are becoming threatened about their children wellness and educational interest.
As youngsters from age 8 years to 20 years consumed their valued time (Education or School timings as well), and their annual study reports also show lack of interest for their studies.
With emergence of online social media people have less time to walk through streets and visiting their relatives.
It’s commonly observed that majority of people try to hide themselves with fake identity online.
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On second part of this worse situation, people have strong virtual relations instead off having real life relations from their home town. They spent their time online with chatting globally and consume less with their families. Traditional social bounds are fading with passing days. Same as late night sleeps and long hour’s mechanical interaction producing health hazards to these people such as increased stress, anxiety, fears, stomach disorders and metal illness.
Socially Pakistani community prefers to live as a joint family structure and elders feel happy to being guide their youngsters. But now situations and changing rapidly and youngsters want to be free to enjoy their livings.
Social media also creating complications for married people, as they are unable to represent full attention to their life partner while attending online media. Same as they are unable to show full trust to each other with such conditions and at last such relations got ended with breakups. Due to such conditions divorce rates are increasing in Pakistan.
It’s an alarming situation for Pakistani community, as they are unable to digest this whole change which is against religious and ethical values of Pakistani society.
Media has developed exponentially over the last decade. With its growth, it has brought about revolution in every household. People are not only aware of the global trends but also have them implemented at the best possible forms in their personal lives. It will not be an understatement to call media influence a Life Changer.
Digital, electronic, and print media have all played considerable role in changing our lives. When on one end the influence of print media remains restricted even to date, the question whether the digital or electronic media had a greater impact is vague. There’s electronic media that gives an instant access to news as it happens and then there’s the digital media, more appropriately termed as the social media, which provides a solid platform to actually interact with people spread across the globe in person.
In the past 12 years, media in Pakistan saw historic horizons. The launch of countless private television channels and investment on foreign projects led to what we may call media revolution. We owe the change of our lifestyles to this media revolution.
Of the many revolutionary changes that seeped in the Pakistani society through media, empowered women is inevitable. We may hold social campaigns, inflation leading to working women and other factors responsible for the newly empowered women of our country, or some may totally deny the authorized status of women here, but the facts prove that women were never before this much powerful as they are now. Through a discreet portrayal of the modern woman, media provoked self-consciousness among the traditional Pakistani women. It incited the desire to create an identity in women that was beyond the bounds of her caretaker – Her personal identity. With that came increased numbers of women in all fields of life.
Also owing to media, the Pakistani society is now conscious of the corruption and embezzlement that continues within the governments, judiciary, and other social system. For over 65 years, the same people, coming from the same back grounding and following somewhat the same pattern of governance with change of names have been surfacing. The amount of embezzlement was on the rise always. It was only when media came into existence and strengthened enough that these embezzlements were unveiled and brought to the front. This has not only led to a threat of exposure thereby catering to the eradication of malpractices on a minor level even if not major yet.
Among all these major changes lie the small changes within our life styles. A decade ago, I remember Chinese food was a specialty and a rarity. It would be cooked on special occasions and people would dine out occasionally to relish it. Ingredients as the Peri Peri Sauces, Paprika, and Cheese etc were all limited when it came to domestic households. However, with the blooming food channels airing in Pakistan, our cuisines have revitalized. Domestic food has become much more glossy than it was before.
And not to forget are the forever changing beliefs and norms. Our views about life and career prospects have broadened. What used to be the land of doctors and engineers now has the best media personnel, skilled IT professionals, and brilliant writers. It is an outcome of media projections too.
Then there is the social media. Life here is delimited by multitudes of people, some known others unknown. Relations wrecked or formed, friends made or lost or hugs given or received, everything here is done in a jiffy. It is all just a click away. Despite being a social butterfly, fluttering from “wall-to-wall” sharing every single moment of the day with status updates, there lays a deep solitude within us. Behind this fascia of social networking, deep inside every individual knows the fact that these status updates, relationships changed, flowers sent, pillow fights carried out and God knows what else not done with the click of the mouse in this tech savvy world is not more than another step towards isolation from the real world.
However, media has also projected several harmful impacts on our society. The most important harmful impact is our cultural death. What could have been our strongest tool to propagate our local culture, folklore and traditions, became the tool of self-destruction. The influx of foreign trends in our society has put our own culture at stake and we are on the verge of losing identity. The growing trend of tattooing, Sheesha culture and other types of ghastly perpetrations taking place every day are all a step closer to death of our culture.
Also an outcome of the growing media is the inferiority plague sweeping the minds of our youth. This again, reinforces the idea of how the Pakistani populace is always awaiting the approvals of the west to be seen as modern, up-to-date, and trendy, continually displaying the inferiority complex, feeling the need to be seen as modern.
The bloom of media has changed our lives in ways we could not imagine a decade or more ago. Our eating habits have revolutionized, dressing styles changed, buildings’ architectures alleviated, thoughts and views broadened, relationships redefined and perceptions varied. It is our domestic tool to be a part of the constantly globalizing society; the insight to the world’s changing trends and our guide to the beautiful and unseen landscapes.
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