Gimmick (noun) ترکیب، شہرت حاصل کرنے کےلئے حربہ

a trick or device intended to attract attention, publicity, or trade.
Example: “it is not so much a programme to improve services as a gimmick to gain votes”
Ignite (verb) آگ لگانا، جلانا

catch fire or cause to catch fire.
Example: “furniture can give off lethal fumes when it ignites”